Editors of Phaidon Press's Area PDF

By Editors of Phaidon Press

ISBN-10: 0714845159

ISBN-13: 9780714845159

Poor caliber photograph experiment. slightly legible.

I desire this will get trumped.

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They are precise in construction and proportion. Serif typefaces typically have true italics—harmonious partners to romans with structurally different designs. Sans serifs traditionally feature obliques, which Width are aptly sloped versions of roman forms. Univers 53 Extended, 55 Regular, 57 Condensed, 59 Ultra Condensed Many contemporary sans serifs have true italics, and some serifs have obliques. Weight USING TYPE STYLES Weight refers to stroke thickness. Regular (book or roman) and bold are traditional weights Use only available styles—posture, weight, common to most typefaces.

Early Transitional sans Typically, Humanist sans serifs feature serifs, such as Helvetica and Univers, have true italics distinct from romans. curved letterforms such as c, e, and s that Uniform stroke contrast end horizontally rather than an angle. Typical Characteristics Vertical stress Inspired by geometric shapes · Examples · Slight oblique to vertical stress · Calligraphic influence · True italics Oblique italics are common. Very low thick-to-thin or uniform Typical Characteristics stroke contrast · Avant Garde Herb Lubalin, Tom Carnase, 1970 · Brandon Grotesque · Bryant · Eric Olson, 2002 Mostra Nuova Neutraface Neutral personality Curved strokes like C end horizontally · · · Ron Carpenter, Fabio Haag, 2010 Angus R.

1 POINT Lead slugs had bases slightly larger than 4-point en the character size. 35 mm) measure equal to 12 points. Picas in other typefaces. 2 mm) measure line length. 35 mm). called sidebearings. Defining the Points measure type size and leading distance between characters, side- (line spacing). bearings are substantial factors in typeface design. The term set width refers to the combined width of the character and sidebearings. 40 D E S I G N E L E M E N T S Typography Fundamentals Contrast Contrast refers to the relationship between thick and thin strokes.

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Area by Editors of Phaidon Press


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